The Rumor Is Out! Behr Announces Their 2025 Color Of The Year

Roses are red, violets are blue…which one is Behr’s 2025 Color of the Year? In a sea of ever-popular shades of blue, for this year's COTY Behr brings an element of surprise to the table with a fun and sophisticated shade you didn’t know your home was missing. Inspired by fashion and nostalgia, the brand is sharing a dynamic, mood-shifting red selection from their core color collection.

Meet Behr’s 2025 Color of the Year: Rumors (MQ1-15). The statement-making hue brings both an element of energy and luxury to the table as well as a sense of warmth and familiarity. The shade’s rich red qualities give it a bold and empowering quality while its subtle brown undertones provide an earthy note.

“We chose this color because it has that wonderful balance of warmth and vitality,” says Erika Woelfel, Vice President of Color and Creative Services at BEHR Paint. “It's captivating and very expressive and can be used with many colors already in your home.” In an effort to reinvent the old-school jewel toned color, Woelfel encourages using Rumors for small pops of color, like a fireplace, cabinetry, wainscoting, or piece of furniture, or drenching a space in it for a more traditional, moody look.

“Our Color of the Year empowers consumers to use color with confidence,” says Andy Lopez, Senior Vice President, Head of Marketing at Behr Paint. “Rumors is undoubtedly a color that inspires creativity while being versatile enough to transform a space through large and small projects.” 

From fashion to art, a pop of red has been known to capture someone's attention and draw the eye like no other color. “It’s a very approachable red. Not too bright cherry or candy apple red, the color is more nuanced than that,” says Woelfel, who notes the shade has a nostalgic nod to kitchens and dining rooms of the 1990s with red walls, but in a reimagined way. 

Whether you’re looking to swath a powder room or foyer with the ruby red or stand out with a red front door, Rumors (MQ1-15) is sure to make an impression and add a sense of elegance in any space. “We are so thoroughly immersed in neutrals, so it’s easy to bring in a color like this to compliment and harmonize,” says Woelfel. “Rumors helps create a more captivating and energized atmosphere because it works well with white and black as well as warm neutrals.” 

Sold exclusively at The Home Depot, Rumors (MQ1-15) is part of the BEHR 2025 Color Trends Palette—a collection of hues that ranges from cool tones to warm earthy shades.

• Aerial View (S530-3)
• Black Sapphire (PPU15-19)
• Blank Canvas (DC-003)
• Boreal (N420-5)
• Colorful Leaves (M190-7)
• Frosted Jade PPU11-13)
• Oxford Street (N270-4)
• Rock Crystal (MQ3-28)

Fall feels like the perfect time to give a room in your home a makeover with this bold shade.