How does one define Southern style? Southern style is wearing a tailored dress or bow tie to even the simplest occasion. It's seersucker and gingham, eyelet and linen, and a signature scent. It's dressing up in your school colors on Saturday in fall. Southern style is good hair, a perfect pout, and flawless skin. Southern style is channeling the best of the South—the culture, the people, the history—and wearing your look with pride